The Caffeine Dreams Behind the Culture Schemes
Kopitagram’s brand identity is rooted in purpose and philosophy, expressed through a logo that tells a deeper story. The Blessing Cup (Gelas Berkat) symbolizes gratitude, unity, and shared moments, an ode to meaningful connections. The Circle captures a sense of comfort and adaptability, reflecting a space designed for everything from meetings to meaningful hangouts. The Radiance Stripe represents energy, growth, and forward motion, a bold visual cue of continuous innovation and positive impact.
Presence with Purpose
Kopitagram’s brand identity is rooted in purpose and philosophy, expressed through a logo that tells a deeper story. The Blessing Cup (Gelas Berkat) symbolizes gratitude, unity, and shared moments, an ode to meaningful connections.
The Circle captures a sense of comfort and adaptability, reflecting a space designed for everything from meetings to meaningful hangouts.
The Radiance Stripe represents energy, growth, and forward motion, a bold visual cue of continuous innovation and positive impact.
Stitched into Style
Rooted in Kopitagram’s identity, the uniform palette draws directly from the logo—refined teal tones, grounded by black accents. The design language is intentional. Every stitch holds purpose.
A custom stripe in teal, detailed with black dots, nods to the Kopitagram logo. Subtle, yet unmistakable. Style with a signature only Kopitagram could write.
Function meets form in the barista vest. Cut loose for freedom, built with deep pockets to support movement. The outerwear features foldable sleeves and arm tabs, made for mobility without compromise. Underneath, an oversized teal tee in breathable fabric keeps it effortless. Cropped, relaxed-fit trousers complete the look, clean lines, clear identity. Worn daily, designed to serve.
Typography became a thoughtful challenge. The vertical logo placed down the back has become a quiet signature, recognizable a mark of Kopitagram’s uniform identity.
