Capturing the Essence of Citadines
Guided by the Citadines spirit of Live, Work, Play, the design grows from the everyday rhythm of city life. Each piece carries the idea of possibility, simple, adaptable, and quietly confident. The inspiration comes from the brand persona that illustrates the lives of young professionals in venture consulting and tech development, moving from one city to another, balancing work and leisure, and finding small moments of inspiration along the way.
The uniform design aims to feel refined yet comfortable, with details that move easily between different settings. It reflects a way of living that values ease, curiosity, and connection.
Urban Ease
The design grows from the rhythm of city life, layered, dynamic, and always moving. Urban tones shape the foundation of the palette, echoing concrete streets, soft light, and quiet transitions between work and leisure.
Each material is chosen with purpose. Breathable fabrics, wrinkle-resistant textures, and quick-dry weaves support comfort and mobility through every moment of the day. Every detail responds to the pace of urban living, where function meets understated style. The collection moves easily between spaces, refined yet practical, and seamlessly part of the city’s everyday flow.
The Uniform
With a bold design, all Somersets in Indonesia share the same silhouette and design, differing only in colors and weaving motifs at each Somerset location.
